Improved Signage & Wayfinding
There has been neglect in the city’s current heritage fingerposts. They are not maintained, often point in the wrong direction and have incorrect information. Businesses do not believe this is acceptable for a city that welcomes 7 million visitors a year.
In 2017, the York BID established a steering group involving businesses, the Civic Trust and City Council. As part of phase 1 of this project, wayfinding experts were commissioned to design a scheme that will incorporate contemporary wayfinding design, with an aesthetic that is in keeping with the heritage of York. The primary remit is to help people get to their chosen destination as well as encourage visitors to explore periphery streets/ visit locations they may not have been aware of.
Phase 2 of the project involved a pilot wayfinding totem placed within St Helen’s Square. An extensive consultation exercise was conducted with businesses, visitors, locals, disability groups and further public stakeholders. Feedback on the design and information was overwhelmingly positive. This gave the BID the confidence to make a business case for a joint funded implementation programme.
Phase 3 is looking at full implementation of the scheme over 2019/2020. This will involve the installation of circa 50 signs; providing a ‘breadcrumb’ trail to guide visitors through the city streets. The BID Board has committed £350k to this project and in February 2019 City of York Council committed £350k match funding.