Minster FM Business Adverts
During December 2017, York BID in partnership with Minster FM launched a pop-up radio station broadcasting non-stop Christmas music and promoting business activity throughout the BID area. Listeners could tune in either via DAB radio, online or mobile app.
Across both analogue and digital there was an estimated 100,000+ listeners with 2,983 Facebook engagements and 5,369 Twitter impressions. There was also a competition to win £1,000 cash prize, with the caveat that listeners had to come into the city centre to retrieve a password.