The York BID works closely with organisations such as Make It York who are the city’s destination management organisations to develop and promote York. As part of our commitment to support events, the BID's sponsorship benefits BID businesses by contributing to festivals that raise the city's profile and attract footfall.
The BID's support and involvement in citywide festivals has positively impacted businesses in a number of ways. Whether it has been enabling the 'scaling up' of plans to increase the visibility of York's streets and their offerings or extending the promotion of businesses and attractions beyond the holiday season, the York BID has supported projects that boost our local economy and drive residents and visitors to local businesses.
The Ice Trail 2016 & 2017
This year marks the return of York's Ice Trail, now the largest outdoor trail of its kind in the UK. The BID are sponsoring a number of ice sculptures, adding to the festive feel over the weekend of the 9 & 10 December. A trip to see all 40+ sculptures will take you all around the city streets, exploring more of the city than you may have done before. Join us for some ice cold fun.
York Residents Weekend
In numbers: 30,000 visitors to around 90 local participating attractions!