The York BID works closely with organisations such as Make It York who are the city’s destination management organisations to develop and promote York. As part of our commitment to support events, the BID's sponsorship benefits BID businesses by contributing to festivals that raise the city's profile and attract footfall.
The BID's support and involvement in citywide festivals has positively impacted businesses in a number of ways. Whether it has been enabling the 'scaling up' of plans to increase the visibility of York's streets and their offerings or extending the promotion of businesses and attractions beyond the holiday season, the York BID has supported projects that boost our local economy and drive residents and visitors to local businesses.
York Ice Trail
York's Ice Trail is now the largest outdoor trail of its kind in the UK. Last year York BID sponsored a number of ice sculptures from streets which would not traditionally have been included in the event. This ensured that as many levy payers as possible benefitted from the boost in footfall and were able to showcase their street. The full trail, consisting of 40+ sculptures leads people to explore all around the city streets, not just the centre.
Little Vikings Easter festival
York BID in partnership with Make It York and Little Vikings rolled out a fantastic Easter Festival in York’s Parliament Street. Little Vikings is a print and online magazine which highlights activities for children in York. They organised ‘The Hunt for the Magical Chocolatey Chick’ – a free admission children’s play which encouraged families to visit the city. It ran for five days with five performances per day, the majority of which were close to capacity, despite the bank holiday weather! The reach of the festival’s social media posts was 22,000 across the four days, with 1,667 video likes.
York Residents Festival
York Residents Festival is an annual event focussed on welcoming York residents into the city centre, which for the majority of the year is dominated by tourism. Last year organisers Make It York and sponsors York BID, encourage local shops, cafes, restaurants and attractions to provide offers and deals as a means of giving something back and celebrating the local community. You can usually find lots of family friendly and fun activities dotted around the city. For more information go to www.visityork.org/whats-on/residents-festival