York Ice Trail a huge success – let’s make it even bigger and better next year

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The York Ice Trail triumphed in its new time slot.

Thousands of people came into the city on a cold, crisp Saturday to visit the 50 ice sculptures dotted across the city from Gillygate in the North to Walmgate in the south.

Latest footfall figures compiled for the York BID show more than 131K visited York city centre on the day. That's a rise of 68.5% on the same day in February last year.

Organised again by Visit York, the York BID was delighted to be the sponsor for the whole event – as well as sponsoring six individual sculptures.

Previously held in the run-up to Christmas, the trail's move to February turned an otherwise quiet winter Saturday into a family festival.

 

Great family event

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With live carving by Glacial Arts, interactive challenges and a Hero Camp at Middletons Hotel, the event proved to be a real hit, as could be seen from the tremendously positive social media.

Executive director of the BID, Andrew Lowson, was delighted by the event – and wants to build on these February foundations.

He said: "The icy weather seemed tailor-made for the Ice Trail and we were delighted with the huge numbers of people that came to the city to see the sculptures. 

"The decision to move the festival to February and encourage people to visit at a quiet time of year was verified, and will give confidence to repeat it next year, hopefully over a longer time period. 

"It was also a great family event and it was a pleasure to see so many excited children, using the maps to find the next sculpture on the trail."

Photographs: Allan Harris on Flickr

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