Improved Signage & Wayfinding
The city’s old green fingerposts were showing signs of neglect. They were not maintained, often pointing in the wrong direction and with incorrect information. Businesses did not believe this is acceptable for a city that welcomes 8 million visitors a year.
In 2017, the York BID established a steering group involving businesses, the Civic Trust and City Council. The group commissioned Wayfinding experts (Momentum) to design a scheme that incorporated a contemporary design, with an aesthetic that is in keeping with the heritage of York. The primary remit was to help people get to their chosen destination as well as encourage visitors to explore periphery streets and visit locations they may not have been aware of.
Over 2018/19, extensive consultation was conducted with businesses, visitors, locals, disability groups and further public stakeholders. The BID then submitted a business plan to City of York Council, requested match funding to deliver the scheme. Councillors accepted the proposal and the scheme was implemented in 2020/21.
The completed wayfinding scheme comprises approximately 50 new signs, providing a ‘breadcrumb’ trail to guide visitors through the city streets. The scheme is DDA compliant, with a colour scheme to help the visually impaired and the maps placed at a height that are wheel-chair friendly.
A map showing all of the new signage locations can bee seen below.