First York Restaurant Week hailed a success – and it’s coming back
The inaugural York Restaurant Week, which ran from 1-7 April 2019, has received a five star review from participating restaurants, being proclaimed a huge success with diners and restaurants alike.
The event, organised by the York BID, was designed to boost business for restaurants in the city centre during a quieter time of the year, particularly targeting local residents to encourage them to try something new.
“As we head into the summer months, we know that visitors and tourists will populate the many restaurants and cafés around the city, but our aim with York Restaurant Week was to bring local people into the city centre, so we focused all the week’s promotion on those living in and around York – and it worked phenomenally well,” comments event co-ordinator, Chris Bush.
“We had over 200,000 unique visitors to the dedicated website, our content on social media reached a potential audience of well over 1 million people, and nearly 5,750 vouchers were downloaded from the website – that equates to over £77,000 worth of business for York restaurateurs.”
The impact was seen across the 41 businesses that took part in the week, with 88% saying that the event brought in first time customers and noticeably boosted their trade, attracting both daytime and evening diners. One restauranteur commented, “It was a positive, non-alcohol based driver of publicity and positive marketing for the city.”
Kendall Craven-Evans, General Manager at Los Moros said, “Overall, we enjoyed the event and appreciate the effort which went into it. We even gained new customers who have returned since the event already!”
Neringa Didzgalvyte, Restaurant Manager at Mr P's Curious Tavern echoed this view: “The event was absolutely fantastic! So many people were interested and most of them were based in York and surrounding areas. There are not enough events in York oriented towards locals and local businesses.”
Plans are already afoot for 2020, with a slightly earlier date in March planned, and it is hoped that many more businesses within the city centre will join the initiative following the inaugural week’s success.
Photograph: Ali Inay on Unsplash