The York BID and strategic partners commissioned a new promotional film for the city. Called ‘It’s All York’, the film is a gift to the city to help showcase the city’s commercial attributes and exciting future developments.
Businesses and stakeholders attended a premiere of the film at The Park Inn, York. Over 150 professionals from across the York business community attended the film premiere which also included a networking business breakfast.
The film will be available for any organisation to use to promote York as a destination for business or leisure purposes, and a stakeholder pack has been created by the BID to help encourage organisations to share the film among their networks.
Speakers from organisations behind some of the major developments taking place in the city gave a summary of their plans. These included Alex McCallion, Director of Works and Precinct at York Minster talking about the Minster Neighbourhood Plan, and Michael Howard, Head of Active & Sustainable Transport at City of York Council talking about the York Station Front redevelopment.
Andrew Lowson, Executive Director at the York BID said, “We are really pleased with this film – it provides a great insight into York’s assets and all the inspiring developments which will create a fantastic landscape for businesses to thrive. Hewitt and Walker have done a terrific job, and we’re sure that it’ll prove to be a valuable tool in attracting inward investment.”
Max Reeves, Development Director at the Helmsley Group presented their plans for the Coney Street Riverside development at the meeting. He said: “We’re delighted to have worked with the BID to create ‘It’s All York’. York has so much to be proud of, and this film perfectly showcases that. With major developments on the horizon, including our Coney Street Riverside proposal, the city’s future is certainly bright. We hope that this film will encourage those further afield to realise York’s rich potential, generating further investment and enhancing its offer for both residents and visitors.”
Cllr. Ashley Mason, Executive Member for Economy and Strategic Planning, City of York Council said, “This campaign brilliantly captures York’s exciting future, with many ambitious projects making progress which will create new well-paid jobs, homes and improved public spaces making York an even better place to live, work and visit.
“Thank you to York BID and everyone involved in this project, which we are proud to support. We are excited to continue to showcase what an amazing and inspiring city York is. I look forward to the film being shared and seen by lots of people to attract more investment to the city.”
More info about the developments and a stakeholder pack with links to the film is available from the York BID website: https://www.theyorkbid.com/yorks-future-developments/
‘It’s all York’ was created by local production company Hewitt and Walker.