Our monthly report offers a range of insights on the performance of York city centre. Click HERE to read the report for December 2022.
Data provided by O2 indicates that during December 2022 shows that York city centre experienced a 14% increase in footfall compared to the previous month and a decrease of 6% with respect to December 2021. The highest footfall levels were experienced during the first Saturday of the month.
Visitor demographics were overall consistent with the previous month, however we can observe a slight increase in the proportion of visitors who visit on a single occasion, and a slight decrease in the proportion of visitors aged over 55.
39% of visits were made by ‘locals’ with home locations based within a 10km radius of the city centre, whereas 38% of total visitor traveled from 50km away or more. This is consistent with visitor patterns observed in November. Note that figures do not reflect visits from oversees.
Overall, 32% of visitors were from the York Local Authority District, the same level as the previous month.
VISA data shown in the report is from Q3 (July to September 2022), which shows a lower proportion of merchant sales witnessed during September than in either of the previous 2 months. The most significant reductions in spend compared to August were seen across Restaurants (-18.5%) and Retail & Hight Street (-26.4%). Hotel & Accommodation saw a slight increase (4.8%).
On average, visitors travelling to the city centre from 30km or more spent 26.3% more per visit than those within the 30km radius.
VISA data is made available to us quarterly. Spend insights for Quarter 4 will be made available as part of the January 2023 report.
To see our previous reports please visit our Insights & Trends page.
If you have any questions regarding the data, you are welcome to contact a member of the BID Team at firstname.lastname@example.org