After receiving feedback from City centre businesses about the “Ugly concrete blocks” installed around York city street to prevent vehicular access. The BID worked with CYC to wrap the unattractive measures to help promote foot flow to less visited areas of the city centre.
In Early 2019 the BID wrapped a total of 14 bricks with the ‘Stay, shop and socialise’ message, directions to a less visited street and a fact about it too. All with safe durable signage with reflective writing, which allowed unsightly large plastic barriers to be moved from York’s already narrow streets. Improving the appearance and environment for the city is one of the key areas that York BID was set up to tackle, and this is a simple but effective way of not only improving the look of the streets, but also supporting retailers and restaurants on quieter streets.
Carl Alsop, Operations Manager for the York Business Improvement District, recently said the following in a press article. “The blocks are now an essential part of city centre security, but we saw an opportunity to use them to help guide visitors around the city streets – highlighting areas like Goodramgate, Swinegate and Micklegate. There are so few options for directional signage in many streets in York, this enables us to add a further, helpful element to encourage people to explore different parts of the city in a very practical way, and without adding any further obstructions to York’s pavements,” explains Carl. “We’ve also worked with city archaeologists and other experts to add interesting facts that even long-term residents might not have known – a fun way to get to know the city even better!”